Manufacturer Sites that Sell is an article on asktog.com that discusses sites that are successful in providing an informative, trustworthy and professional shopping experience for their customers. Also mentioned are various sites that fail in this regard as well.
While I felt the examples were rather biased, leaning towards a particular style or "look and feel" and inferring that this style of design is the only type that works for e-commerce.
Overall, the article "Manufacturer Sites That Sell" is informative and well presented but again my argument lies in that the ways mentioned are NOT the only way and Apple.com is far from being perfect in my opinion as a user and as a designer.
Wednesday, January 21, 2009
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