Manufacturer Sites that Sell

Manufacturer Sites that Sell is an article on asktog.com that discusses sites that are successful in providing an informative, trustworthy and professional shopping experience for their customers. Also mentioned are various sites that fail in this regard as well.

While I felt the examples were rather biased, leaning towards a particular style or "look and feel" and inferring that this style of design is the only type that works for e-commerce.

Overall, the article "Manufacturer Sites That Sell" is informative and well presented but again my argument lies in that the ways mentioned are NOT the only way and Apple.com is far from being perfect in my opinion as a user and as a designer.

Cooliris

I have tried Cooliris on my browser and Iphone both and I really liked this application specially for using Youtube and Facebook photos. I liked Cooliris for youtube because I can easily navigate through videos and watch them in a thunmbnail order and easily find the video I'm searching for. I also liked it when I was going through my friends pictures in Facebook. Navigating through pictures in Facebook is kind of a hassle and I don't like the way they make their pages, but when I used Cooliris I could easily go over the whole album in a single wall which has a fantastic 3d graphics and very user friendly environment. Overall I think Cooliris is a very great app that I enjoy using it on my browser and Iphone both.

Friendfeed

FriendFeed disappoints – start to finish. From the empty-feeling opening page to the lack of interactivity, this site is a big downer.

The first thing I noticed was all that space. The opening page looks unfinished and rather ‘cut and paste.’ The only clickable icon was to ‘create and account.’ I wanted to find out what I was creating an account for first, so I looked around. On the right-hand side are icons with some minimal info, I clicked on them, but nothing happened. Very frustrating. After all, everyone knows all icons are clickable now.

I had to click on some smallish text toward the bottom right-hand side to find out what was going on.

The bottom navigation is simple and efficient, but nothing special. The internal pages tabbed navigation on top was nice, but not entirely consistent throughout the site.

Overall, I think the site needs a lot of work. If they want to make the product appealing, they need to make a much more attractive, interesting, compelling site. I was instantly put off by the lack of the familiar and functional interface and I had little interest in pursuing the site further. If it wasn’t for this assignment, I would have left immediately because there was nothing visually appealing at all and what little content was there was too bland to get excited about.

Friendfeed.com

cooliris on iPhone... wa wa wee wa!

Cooliris is a great app and all the excellent reasons for using it have already been listed in this blog. However, I downloaded the iPhone version and I must say, the marriage of the two in regards to functionality and mapping is a nice match!

Without even peeking at any instructions or looking at the help file, I did a search for "flowers" and hit submit. The windows as demonstrated in class on the browser version of Cooliris came up, and when I tipped my iPhone at an angle, the windows began to move on their own. As I increased the angle slightly, the speed of the windows picked up as if they were rolling by gravity. The thumbnailed pictures rolled by quickly, and the ones that were videos had the little "play" symbol on them.

I tried dragging through the windows with my finger and that worked as in all other applications. When I put my finger on a picture, it showed the name of the picture, the URL of its parent page and also view options. Also available were icons to email the picture's URL and to download the picture itself.

I am quite glad this one won.

Friend Feed, copycat with an extra dose of unnecessary info.

While friend feed seems to have well intended motives it basically seems like yet another attempt to be the next Facebook or MySpace they aren’t the first ones to try and they certainly wont be the last. The main problem they are probably going to run into is that Face book and MySpace already have such a massive number of users that few will be inclined to switch why have to try to convince all your friends to switch to another site and have to yet again find each other when everyone’s already in one place already? Unless for some strange reason Facebook or MySpace shut down then friend feed would have a market but it doesn’t look like that’s happening any time soon. Why reinvent the wheel when the old one is working just fine?

Yeah they added extra things like the ability to let your friends know what your doing on other sites like YouTube but is that really necessary for us to know if I find a funny video I want to share I usually forward the link but that’s not really pertinent information it’s like adding a spark to a Swiss army knife sure it’s nice to have but do you really need it?

Cooliris is Cool Indeed...

Being somewhat of an amateur graphic artist and all around web-media junkie, I found CoolIris to be especially helpful in sorting and locating all types of media in a timely manner that also serves to be entertaining almost as much as the media itself. When I'm designing a flyer or a T-shirt design for bands, a good portion of the time spent on the project is spent searching the web for images that I can alter and/or sample for inspiration. With Cooliris, I just click the icon (when I'm searching supported web sites) and scan the results on an infinite 3-D wall. This saves time by eliminating the need to click through page upon page of google images, when instead I just scroll through the 3-d wall and browse for whatever catches my eye.

I'd surmise that I watch quite a bit more TV shows on the web more than I do on actual TV. With the inception of web sites such as HULU and the like, I have a feeling that scheduled TV will be a thing of the past in near future anyway. Cooliris is supported by HULU and like google images, I just click the icon and away I go, locating my desired content usually within under a minute. This thing is practical as practical gets, and seeing as how this is only version 1.9, I can't wait to see further developments. Ever since I've downloaded it to my laptop and my desktop, I've used it every single day...I definitely give this product a big thumbs up.

I understand that people like to be different. So the idea of a cell phone or laptop skin that personalizes items is enticing, but do people really need skins for the walls in their house and cars? I’m going to say in most cases no, but when you do, I would want a better selection of designs to choose from. Infectious offers a limited number of designs, and repeats it’s designs for each product they sell (phone, laptop, wall, and car art).

The two images I’ve posted are examples of art for your walls and car. The first image is of car art, and quite honestly this design is boring. The wall art is equally as tacky. First of all, I can’t even tell what is supposed to be. The word “cycle” is used over and over again. Are they clouds? A brain? What is it? I can appreciate all types of art, but the selection at Infectious is not interesting.

Overall I can appreciate that Infectious is selling a neat product that has lots of possibilities, but they need to expand their selection in size and style. Also, the ability to create skins using customer’s own designs would cool. These improvements would make Infectious appealing to a larger market (business people, artists, etc.).

Whole Lala Love

Lala is a great concept for a web site, and also very user-friendly and adaptable. I have had playlists and been listening to digital tunes for a while now. Making lists in the mid-90's with MacAmp, and then SoundJam (which became iTunes) was great. It was like the "old days" of making mix tapes on cassettes from your vinyl, except much cooler. I remember when Apple came out with the tv ad "Rip, Mix, Burn", and the initial flak they caught for it. Of course iTunes (and the store that followed) has matured a lot since then, and I do still use it, but after moving between several different computers, homes, and cities over the last couple years, keeping my music library (and playlists) intact and WITH me has been a bit challenging.

iPods are great, and yes I own a few, but it is nice to have your music on a computer for mixing, and editing and remixing tracks, which I do a lot of. The idea of the online library at Lala appeals to me. It is very much a social networking site, it's just that music is the main focus. I'm sure Lala could be swallowed up and become just a "component" of a larger site like MySpace or FaceBook, but then, they all could be gobbled up by someone like Google and offer "Every kind of online networking you can imagine!!!". (and is that a good thing?) For now, I will enjoy Lala as a stand-alone, and hope to see it grow and improve. Making an initial account was easy, and I am listening now...

Lala reminds me a bit of Pandora, how it "learns" your likes and dislikes, and then starts to taylor song suggestions, or other users' playlists to you. After going through a couple of months of no new music, it is nice to have an avenue like this to discover new stuff out there.

I can tell I will be frequenting the Lala Listenerhood in days to come.

Free Tickets! Pick these up Today!

Free Tickets for Thursday Lecture! Pick yours up today!

Hi folks! I received word from ASCC that they have about a dozen tickets for the Thursday night (January 15) Science and Technology lecture at the Schnitz. This is an excellent and fortuitous opportunity connecting directly to our class.

The lecturer is Dr. Terrence Love, who is a professor and academic from Australia. Tickets for this event are $40-50 at the boxoffice, but you can get yours for FREE because you are a student at Clark.

Stop by the ASCC office. Either Grace Farmer or Sami Lelo should be on hand to give you yours ... feel free to take two if you are going to bring a friend or sig other.

Here's the lowdown...

Holistic Design: A Philosophical Framework
Holistic design of products, services, systems, and organizations depends on the objective material opportunities but even more on our inner subjective, emotional life. We are both the creative designers and aesthetic participants in those designs.
Feeling different: upturning emotion and feeling in design
Design activity depends on our inner subjective life both as designers and as users of designed products, systems, organisations and services. For 5000 years, humans have been interpreting their inner life through a particular perspective on emotions and feelings. We have a now deeply established model of emotion and feeling embedded in literatures, myths, religions and cultures. This perspective on emotion and feelings extends to the sciences concerned with the psyche and cognition. This 5000 year old view of emotions is simple and neat - we feel emotions of love, sadness, happiness etc.

H. L. Mencken: For every complex problem, there is a solution that is simple, neat, and wrong.

Recent research by Damasio and others suggest that the 5000 year 'simple and neat' view of emotions and feelings is flawed. It doesn't align with what is now known about how the phenomena occur inside us. Damasio's insights turn upside down many theories particularly in areas of design and creativity. This lecture gives a helicopter view of the implications of Damasio's insights and how they radically change how we understand how we design our world's future, and our personal environments, and how we see ourselves as creative humans.

Animoto: do not have to think.

Among the nominees, I chose Animoto. I am not a computer guy, so for me, it would be very hard to make a slide picture video with music. However, I could make the slide show video within 5 to 10 minutes. In the process of making the video, I did not find any confusions and could make it smoothly because there were not any complicated processes. The website is just simple! If I want to make the video, just click " create video", and pick pictures from "your pc" or "another site". Then, if I need some music to put, just click "music", and pick some music. I just need to click what I need to do then the website leads me there.
I can see this website can spread internationally because of its user-friendliness and simplicity. I think you do not have to know and read English to use this website, may be little bit. At least, you do not have to read long instructions with a dictionary on hands. I think that is a big advantage of this website. People can enjoy the full potential of the websit with limited English skill.

Infectious: Does not infect me

Whenever you are trying to sell a product of design to the consumer I would assume the website would have a little more attitude. Maybe a flash intro or something. Once you’re in the actual website the navigation is very easy to use and clear which I really like. When I first looked at the crunchy nominee I thought the idea was that you can create you own art on a virtual car and have them make it for you. But instead you can submit for a contest. 

Some of you might think that the whole idea of covering your iphone or laptop with heavy duty, design stickers is a great idea and it is. But this idea has been around for a while now especially with cars. Iphones, and laptops have also been out if you search ebay you will find a tone of crap. Also one might think that this product protects your electronics but if you drop that iphone your going to wish you kept the ugly rubber case on it. 

Overall infectious will not be a successful company unless they add the feature of creating your own art no matter what it is and having them just send it to you. Honestly, I don't even know why this was a crunchies nominee. Maybe I should make my own company... "I can see it now, Shady Shadee Designs" 

Lala Is a Future Player

At first I wasn't sold on Lala, but now I know it's great. And the reasons are tri-fold. Lala offers the best music sampling option I know of on the internet today. Most places you would even think of that have the option to sample music, don't expect any more than a 30 second clip. Lala on the other hand gives you the entire song to listen to once, which I love. There is nothing more annoying than sampling a song on itunes and hearing a 30 second snip it of an instrumental intro to a song! Secondly, Lala has a feature which allows you to upload your music library into an online Lala library which you can access virtually anywhere with an internet connection. This is an interesting feature, that could come in handy a lot more often than you might think. And thirdly, if you're like me than you love to discover new music. And a lot of the time you never hear anything unless it's mainstreem. But Lala keeps track of the songs you listen to and the genre of those songs. Lala then comes up with sort of a profile of your musical tastes, it then searches through its users and finds users with similar tastes and what they're listening to that maybe you're not. Once you've found a new musical treasure, you can check out their similar artists and its a never ending trail. Lastly, the coolest feature of the intire site: the flash music player at the top which plays your song continuly as you navigate through the different pages within Lala. That feature is one we'll be seeing popping up everywhere really fast.

Animoto

Animoto – the End of All Slideshows

It analyzes your images, it feels your music, it customizes a video.

Animoto is a really cool site. I really liked the layout and the simplicity of finding exactly what I was looking for. The first button I saw said ‘get started, create a new video’ so I did. After a few more prompts I was watching a slick, custom, attractively presented video of my flyers coordinated with an accompanying customized soundtrack.

Although I instantly liked the look and feel of the sight, I had little hopes that the program would work (or if it did, that it would be any good). I was pleasantly surprised by the ease, proficiency, and brevity of the process of having a pretty-nearly instant ‘product.’

I checked out the slideshow presentation and was again surprised at the high quality and sophistication of the presentation. I’ve stumbled my way through making a similar Flash presentation that took me 2 weeks to build. Animoto did it in 3 minutes. There are several options to mail, share, post, remix, etc. the video and each is easy to find, understand and act upon.

The site is laid out in three comfortable columns, each filled (but not crowded) with relevant information. The bottom navigation is easy to find and search through, as well as thorough and simple.

This site is very nice, clean, concise and immediate. I liked the fact that I could easily implement this service with such little hassle and confusion. Because of this user-friendly, intuitive design and instant results, I felt like I was accomplishing something and felt good having a usable, useful result when I was finished.

The product offered is as impressive as this beautifully executed site.

Animoto.com

Friendfeed is a site in need

I chose Friendfeed to evaluate because I couldn’t imagine why we would need another social networking-type site. Since this was nominated for the Crunchies, I guessed it must have something really innovative or unique, and I wanted to see just what it had to offer. Right away the introduction page was a disappointment. Very bland colors and ho-hum graphics with a minimum of descriptive information; from this page it was hard to tell just exactly what this service was all about much less get excited about it. After floundering around a minute trying to find a tutorial, I managed to gather enough information to determine that Friendfeed actually aggregates information from all your other social networking sites and presents active material from all of them in one place. This is a really great idea if you have Myspace, Facebook, blogs, rss feeds, etc., so I was looking forward to seeing it in action.

I started by trying to add my Facebook page, and had trouble locating my “my status” url. It took some clicking and scrolling to finally figure it out. Besides the confusing instructions, the overall design of the site lacks consistency. For example, sometimes there are tabs, sometimes the links on the tabs appear on the sidebar and the tabs disappear. It was hard to get a groove going on this site. The site offers sparse feedback on what to do and how to do it, compounded at times by the lack of a clear path to get from point A to point B. The information seems scattered and somewhat random. It was like the designers knew what was in their mind and they assumed you did, too.

I would actually like to try to make this application work to its full extent, but I'm not one for dinking around. Odds are that this is a really useful product and people will embrace the concept; I just think that Friendfeed needs to make some serious changes to their site design and do a little more usability testing.

LALA, already addicted

I am not a expert by any means on music websites but Lala makes it impossible not to be addicted. It is so easy make an account and buy tons of your favorite songs. Right away your able search, sign up and browse without trying to figure out were to go. The main page has all that you need to buy and listen to your preferred songs. I like also how they give you 20 free songs that you can listen to over the internet. The songs are not bad quality either. I like how they have the left hand links stay in one spot and the center scroll indepently. I also like how the player options are at the very top becoming the main header. I just hope that it doesnt become one of those sites that is so busy with ads it becomes difficult to see or remember were the actual Lala options are at. I noticed that the place were all the songs are located that you download looks alot like an older interface of itunes. The site has a look and feel like a regular music player application. This site is great, I think its one that I would recomend to others.

Animoto, a good start.

Animoto was fun to experiment with. It seemed more like an intro to something more. I can see it being a useful tool for businesses that want a quick intro video for a website or maybe some kind of convention they host. But I am not sure I would pay for something with limited options. As a business, if I needed short videos that often I would most likely look somewhere else to make it more customized. I think though that there is allot more potential with it. I noticed they have added new content.

I found it really easy to move through the video creation process, all the required buttons and options were really easy to see. It didn't take me long to upload sixteen pictures, but the free version only used eight of them. You can add text to the video but there is no options for changing the text type and style. Maybe there is that option in the payed version but I am not sure. I thought it was creative how they show the advertising off to the side while you wait for your video to create instead of having them visible while your going through the creation process. I like the "big" buttons; makes it easier to click, sometimes I wonder why websites make tiny links making it harder to click the right one. I will have to keep my eye on Animoto to see if they progress into something more. Maybe have the option for overlaying text throughout the video.

lala

I took a look at lala. I was somewhat impress. At first, I was comparing lala to ijigg and pandora. Later on, I realized lala was a site to purchase and listen to music. Not just a place to listen to music like ijigg and pandora.

Anyways, I really like the flash player thats always on top of the page. The flash player plays a song you select and continues to play the song while you are searching.

I was searching for some of my favorite artists from hip-hop, r&b, and soul. Most of the songs, you can listen to the full version. I notice once you listen to a song one time, the second time of the same song will be a 30 second preview. So, you can listen to an artist's full album or most of the songs on the album to see if it's worth buying the album or not. I thought this part of the site is better than most of the online music services because services such as iTunes will only play a 30 second preview.

Once you purchase a song. The song goes to your collection. Interesting the collection looks exactly like iTunes. In a way, I think it should be change because the design should be different than other kinds of designs. Well, I don't mind it though because I like my music organize in that exact view since I use iTunes often.

Hopefully, lala will grow in the future.

Infectious - Hoping for improvements...

I took a look at the Crunchbase entry for Infectious and was not terribly impressed. I can see that they are offering a unique product at a substantial savings to similar products (like car wraps) but I believe that they could really offer customers more.

So, let me start off by saying I like the idea of skins for everyday objects: laptops, mp3 players, game systems, and at times - cars. Infectious offers a small portion of what most other skin manufacturers offer but - unlike most other skin manufactures they also make car decals. One of the first reasons I dislike Infectious is because they have very limited designs which don’t offer a wide variety of styles to consumers. After checking out the site my husband, a couple friends, and I concluded that there were no designs we would ever want to place on our cars. There were not even designs available that we would want to look at on other people’s cars.

Second their lack of skins for other products is a let down as well. Most websites offering skins have much more variety in designs and are available for more products. I will say that I do like their designs for home electronics more than I like their car decals.

While offering car decals is neat I would be more impressed if Infectious could put together something similar to Skinit.com which allows customers to upload their own artwork and make truly custom skins. Skinit.com also offers a plethora of designs as well – hopefully they don’t get into car decals or Infectious might go out of business just like their current competitor CarArt.com seems to have.

Animoto: There's a Reason Why it was Runner-Up at the Crunchies

To begin, Animoto is a fine program. It allows for a dynamic rather than stagnant slideshow presentation of images. Furthermore, it enables anyone to create a dynamic photographic montage by combining photographs, music, and text in a fraction of the time that it would take to create a Flash based slideshow or a Final Cut Video. Also, due to its dynamic abilities, viewing a large number of images does not become a tedious event for the viewer. Sidebar1: Users are able to choose music from a library of music genres but I found few entries to be of my liking. However, the user is able to upload their own musical choices and, for me, that's a big plus.
Sidebar2: Users are can add/embed an "action" button to their video. This button can act as a link, sending viewers to a specific page on a website (ie. pricing, ordering) I like this feature very much, however, it does not work on youTube, a potential source of clientele...lost.

Animoto, I believe, has many commercial and educational applications. First, portrait photographers would find that Animoto has the ability to serve as an excellent marketing tool that could be utilized inside the studio as well as on location; imagine setting up a computer and displaying slideshow examples of one's images at a convention or high school prom or graduation. For a photographer, point-of-sale is critical. Strike while the iron is hot. Economically, photographers do better when they are able to make a sale while the client is "in the moment" and excited about their photos. The initial excitement diminishes as both the photographer and the client wait for images to be processed and returned by a photographic lab.
Second, Animoto would provide an interesting means by which educators could convey information to students. Lets face it. If it doesn't buzz, zip, or flash, it doesn't get our attention. Animoto could provide a more interesting environment in which to present educational materials.

Animoto has other uses as well. Once a video has been created, it can be e-mailed to family and friends even posted on youTube. Fun!

There's a reason why Animoto was a runner-up in the category of Basic Design at this years Crunchies. Initially, for me, the interface was a bit confusing. I wasn't completely sure how I was to begin using the application. However, after a few seconds I was able to familiarize myself with the interface (It's like when you get a new car and the dashboard looks so complicated and foreign). Navigation, in part, was "by the numbers" and presented in a step-by-step fashion. This seemed somewhat elementary to me. But, it worked. I was able to navigate through the program and create my own video.

All in all, I found Animoto to be a program that I would like to use. I hope that the developers will continue to improve its interface.

Addrresses Lost - Assignment Ammended

Folks:

Somehow the add new users window of the Permissions for this blog was wiped out at the end of class on Weds. Therefore, I will be calling everyone who is not currently a part of this blog to email me with your civilian email address.

I am also making the following amendments to the assignment.

1. Explore any of the Best Design Crunchy Nominees with the exception of cooliris.



2. Post one (instead of two --- yes, Brian Grimmer I will award you extra points for your three dispatches. In your blog post, please emphasize the user experience of the product (hopefully you will be able to install and try it for free) and discuss either the ease or difficulty of how it performs.
   
   
3. And lastly....your posting will not be due until Weds. 1.14.
   

Sorry about the inconvenience here.

Bob

Animoto - a new take on the slide show.

Being a photographer, I always enjoy the opportunity to peruse sites that offer services that help promote your images. Animoto does this indirectly by allowing you to create a "video" of your images and put it to music.

Overall, I found the interface to be a bit clunky when importing images from Picassa, but it is useable. The music selection offered is rather bleak in my opinion but again, musically I am stuck in the 80s and reaching a few years into the 70s and 90s. There is of course the option to upload music from your own collection, but as I am in the process of transferring files from the old laptop to the new one, my music is not yet available to me to test this feature.

Once your video is created, you can download it, post it to youtube, email it to friends and so on. For educators and the classroom, the possibilities are endless with this technology and that very feature is promoted visibly on the site.

Using the free account, things are pretty slow in the creation and you are limited to a mere 30-second clip. It would be kinda nice if they allowed you to build at least one full-length video, but then this is capitalism not Utopia.

FriendFeed - Online Locker

I can see FriendFeed becoming extremely popular very soon as it allows you to centralize many of your online social sites, photo collections, blogs and more in one location and share them with an even wider audience.

Once you've created an account, you have the option of inviting your contacts from your e-mail and online e-mail services such as gmail and Yahoo. After this step, you can then start importing your accounts from other services onto your page. In all its a very simple process as you only need to add your account name used for the other services and it is added to the list.

While I do see the "usefulness" of FriendFeed, I wonder how they will last as I didn't see any advertising...

Lala - Music for all tastes

So far, I've spent about 3 hours on Lala - the first 1/2 hour was checking out the interface and user policies - which for the music industry are AMAZINGLY, rather generous!!!

My first impressions were positive as the interface is clean and very easy to use. As I began searching for the music I like (as I was initially disappointed to only see modern "crap" like Linkin Park on the main sections - Keep in mind, I am from the first MTV generation having ditched class on the opening day to see "the very first airing of "Video Killed the Radio Star". As I began to feed in group and artist names from my generation, I was increasingly impressed.

I was able to find larger selections of music from artists such as "Off Broadway" "Tracey Ullman" "Asia" than Yahoo Music and Rhapsody even offers. Additionally, I was able to listen to the complete song rather than a 30 second preview of a song that may or may not contain the melodic hook that inspires you to pay up and listen to the rest the song in its entirety.

As a fan of the "classic" era of Rock and Roll, Lala is now my preferred music source not only because of the great collection, which by the way is still growing, but also because of the completeness of the artist/band biographical data contained on the site. Not only is it current and up to date but in many cases, it is more complete than other music sites.

In all Lala offer the music connoisseur simple navigation, a wide selection of music, free full-song previews as well as a membership price that is reasonable. I hope to see the company carve a niche out and hope that other services such as iTunes, Yahoo Music and Rhapsody will take note and improve their lackluster services.

Thanks Bob for this internet treasure!

Welcome to Crunching the Crunchies

Hello 210ers:

This is a blog for a weekend assignment where I am asking you to review the Best Design nominees for this years Crunchies, awards that are given out each year for new developments in technology.

The voting page for the Crunchies may disappear after the voting ends on January 7. So therefore I am providing you links here for the six nominees for the best design award.

Instructions: Please explore the links to the nominees as listed below as well as the support material about each of them on the Crunchbase. You are asked to compose two entries on this blog prior to class on January 12 which will consist of well thought evaluations of these sites. One approach to your entry could consist of an analysis of what you think is award-worthy about the site and/or the product it represents. Feel free to do additional research besides the information in the CrunchBase entry about the company and the design of the product or product websites.

We will review your entries on class on Jan 12 and revisit them towards the end of the quarter to see if your observations still stand after being in a ten week course that focuses on Interface and design issues.

Animoto
Animoto
CrunchBase for Animoto

CoolIris
CoolIris
Crunchbase for CoolIris

FriendFeed
FriendFeed
Crunchbase for FriendFeed

Infectious
Infectious
CrunchBase for Infectious

Lala
Lala
Crunchbase for Lala

SlideRocket
SlideRocket
Crunchbase for SlideRocket